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Things to Keep In Mind When Creating a Marketing or Promotional Video

Things to Keep In Mind When Creating a Marketing or Promotional Video

Did you know that the number of videos people watch online has doubled since 2018? Although video marketing is an old strategy, using different platforms to deliver your message through videos is a new one. Video marketing has become more convenient thanks to...

How Video Can Be Used to Build Brand Identity

How Video Can Be Used to Build Brand Identity

The old adage that a picture is worth 1000 words has stood true even as we incorporate the web into virtually all aspects of our lives; images on the web grab more attention and transmit more information than text can. But now, in 2022, as images have become...

5 Types of Events That Benefit From Going Hybrid

5 Types of Events That Benefit From Going Hybrid

After years of social distancing, meeting virtually, working from home, and avoiding public events, the COVID-19 pandemic has shown signs that it is finally coming to an end. This means that in-person events and gatherings are happening more frequently, and virtual...

What Is Digital Marketing, and Why Does It Matter?

What Is Digital Marketing, and Why Does It Matter?

The goal of marketing has always been to connect with your audience in the right place and at the right time. Today, that means going where your audience already spends most of their time — on the internet. Read on to find out how digital marketing can help boost your...

5 Ways Video Can Make Your Website More Impactful

5 Ways Video Can Make Your Website More Impactful

Did you know that including a video on your landing page can increase conversions by 80%? In fact, 84% of consumers decide to buy a product or service after watching a video about it. Compared to some other forms of content, video is definitely one of the most...

Digital Marketing 101: How to Achieve Meaningful Growth in 2022?

Digital Marketing 101: How to Achieve Meaningful Growth in 2022?

Did you know that 70% of small-to-medium-sized businesses are looking for ways to expand their digital presence in 2022? If your brand is not one of them, you’re missing out on a major opportunity to grow your business! Read on to learn more about digital marketing...

3 Steps to Engage Your Social Media Audience

3 Steps to Engage Your Social Media Audience

From being a place to connect with friends, social media sites have long evolved into where brands can reach and engage their customers. Businesses can use social media to showcase their brand, connect with target audiences, and find potential buyers more efficiently,...

The Elements of a Successful Website

The Elements of a Successful Website

Without web design and development experience, your business website will get lost among the billions of other businesses online. Anyone who can type today can create a website and open for business, but that couldn't be further from the truth. Successful websites...

The 6 Best Holiday Marketing Strategies You Can Start Doing Right Now

The 6 Best Holiday Marketing Strategies You Can Start Doing Right Now

The early bird catches the worm—and there’s a reason for that. Preparing early for the holiday season is key to boosting those sweet sweet holiday sales. Here's how to make this your best year yet.   Holidays ranging from Halloween to Thanksgiving to Christmas...

How Livestreaming Your Next Event Can Make It a Roaring Success

How Livestreaming Your Next Event Can Make It a Roaring Success

It takes more than just pulling out your phone and hitting "broadcast" for live streaming to positively impact your business. In this article, we will discuss some tips for planning and executing a successful livestream that will give you the results you are after....

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