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Logos communicate your brand’s identity to your audience. Logos can strengthen your company’s credibility if they are effective. It will represent quality. On social media, websites, employee gear, and business cards, your logo becomes your signature. Listed below are different types of logos and how they could impact your brand’s online reputation.

1. Wordmark

Also known as a ‘logotype’, this style of logo is often associated with specific, often short, company names. The name of the business and the logo are usually catchy, and this gives the business recognition.

Examples: Yahoo, Vox, 7UP, DELL

2. Pictorial

Pictorial logos are also known as ‘logo symbols’ or ‘brand marks’. It is an emblematic, recognizable symbol that is easy to understand without words.

Examples: Snapchat, Apple, Instagram

3. Mascots

Mascot logos usually feature an illustrated character. As a result, they become the face of a brand. Sports teams and family businesses also use mascots as ambassadors.

Examples: Wendy’s, Hello Kitty, Quaker

4. Monogram

Letters or acronyms make up the bulk of monogram logos. Font and color selection is important for monogram logos to effectively communicate what a company does.

Examples: IBM, EY, FOX

5. Abstract

An abstract is a geometric pictorial that expresses your business purpose. Pepsi, for instance, has a divided circle on its logo, and BP and Adidas both follow the same design. principals

Examples: BP, Adidas, Pepsi

6. Emblem

You can create an emblem logo by putting a font within an icon or symbol, or by using seals, badges, or crests. Emblem logos are popular with traditional industries such as schools, government agencies, and manufacturers.

Examples: Starbucks, Yale University, NFL

7. Combination

It is common for two or more of the categories above to be used together. Earlier, we discussed Pepsi and its use of both abstract and wordmark styles. Their campaigns may use either one or both of them simultaneously to achieve the desired effect—whether you see just their image logo, or their wordmark, you know exactly who they are.

Examples: Pepsi, Burger King, Doritos

8. DIY Logos

A professional logo is the best way to establish your brand in an overcrowded market. The distinctive look of a customized job gives off a good first impression.

You can purchase software or build your own project, but these are only cookie-cutter solutions. When you want your logo to project the professional image your business requires, if you want it developed in the best formats and variations that promise the best ROI, then you should hire a professional designer. Those in the advertising industry know what works and what doesn’t. Additionally, they can help you understand and avoid designs that might turn off a certain segment of your target market.

Final Thoughts

When it comes to branding, consistency is everything. That’s why building an effective brand requires more than a good logo. From fonts to colors to logo design, a brand’s style guide creates the feel and look of the brand. It allows you to easily convey your brand most accurately.

Developing your own Brand Style Guide can be challenging as a small business. We will help you develop one. Having a brand guide ensures you have a list of all your branding elements and can serve as a reference for future initiatives down the road. Think of designing your brand’s style as a home improvement project. It’s best to go to the pros. Contact the team at The Elite Collective today to talk to one of our knowledgeable design specialists.

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