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Did you know that including a video on your landing page can increase conversions by 80%? In fact, 84% of consumers decide to buy a product or service after watching a video about it. Compared to some other forms of content, video is definitely one of the most engaging

Here’s why you should focus on making video marketing part of your digital marketing toolkit. 

1.Grab Attention

Consumers are more likely to be drawn to video than text. With over 244 million people watching videos online and an increasing demand for video, video has become one of the most powerful marketing tools available. 

When running ads, the first battle is getting prospects to look at the ads, and that’s where videos shine. Eyes follow movement, so videos naturally attract attention. 

2.Engage Viewers

Videos elicit emotions. They make people want to share and leave comments. In fact, videos get a whopping 1200% more shares than images and text. The reason why videos are preferable to a lot of people is that they break down complex ideas into easy-to-understand concepts in a short period. 

As a bonus, the brain processes visuals faster than text, meaning that our brains are hardwired for visual content more than other types. 

3.Videos Are Memorable

If you want to enhance brand recall, use videos. Readers can sometimes read a whole page only to realize they have no idea what they just read. In most cases, they have to go back to the start of the page and read it again, which isn’t something most readers will tend to do. 

In contrast, your visitors will retain much more information from a video. Considering that most people need visual aids to learn, using videos can help you convert more leads. 

4.Drive More Traffic

Videos make the experience of being on your website more memorable, ultimately driving more traffic to your website. People want simple ways to access information and reading blocks of text is not going to cut it. 

Since people are far more likely to share videos than text, increasing your video content means that more people will access your content and help you grow your brand. They also generate inbound links, helping you rank higher in search engine results pages.

5.Increase Buying Intent

The goal of every marketing campaign is to increase conversions and get people to buy your product or service. If customers have a good experience with your videos, they will likely want to experience your products as well. In fact, 80% of consumers were found to make purchase decisions after watching a video. 

Video marketing is an indispensable tool for businesses—when used right. Given the many types of videos available and the ways you can make them, it can be a challenge to navigate. But that’s where The Elite Collective comes in. Our expert team can help create clever, informative, and engaging video content with your goals in mind. 

To learn more, get in touch with us today! 

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